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Shopmyexchange.com’s re-launch pays off

DALLAS -- While it's not exactly a NASA launch pad, the Exchange's website has been the subject of an intense pre-flight checklist as it prepares for the re-launch of www.shopmyexchange.com.

The Exchange's ground crew is on a mission to boldly go where no site has gone before as a new, enhanced look and feel makes it easier to log in for exclusive offers and savings. Military shoppers can also stay informed and receive coupons, some with exclusive QR coded deals, which can be sent directly to smart phones and other portable devices.

Like a good mission control center, www.shopmyexchange.com puts everything at the user's fingertips. The Exchange's Facebook, Twitter, YouTube and blog pages, movie schedules for on-base theaters, a local Exchange locator and celebrity interviews, for example, are intuitively integrated and easy to use. Beyond the more than 18 million items available to authorized shoppers, any American can support the troops through the site by sending a gift or calling card to those serving far from home.

According to the Captain's log, Exchange shoppers will find even more opportunities to save with limited time only Super Daily Specials, Online Savings Club available only to shopmyexchange.com community members and Specialty Stores offered through an exclusive online vendor mall. Service members will also still enjoy the quality customer service and product assortment they've become accustomed to throughout the nearly 116-year history of the Exchange.

"We expect the new interface to really 'click' with Exchange patrons," said the Army & Air Force Exchange Services' Chief Operating Officer Mike Howard. "One look and I think they'll agree that shopmyexchange.com, with its tax free savings, free standard shipping and new look, is truly out of this world."