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Be AAFES’ buddy for a chance to win $1,000
DALLAS -- Facebook, Twitter and now even your inbox. The Army & Air Force Exchange Service is making it easier than ever before to "rediscover the value" at Base Exchanges via the Internet.
AAFES' "Buddy List," for example, is delivering weekly e-mails focused on worldwide and local promotions to approximately 30,000 authorized exchange shoppers.
"AAFES realizes that to be our customers' first choice, we need to use innovative communication techniques to spread the word about the exchange benefit to a new generation of shoppers," said AAFES' chief marketing officer Mat Dromey. "In fact, we're not just reaching out to these shoppers online; we're also highlighting these tools in-store to ensure we are properly positioned to develop a lifelong, emotional connection with our customers."
Once registration is complete, Buddy List subscribers will also have an opportunity to complete a quick online survey to be automatically entered for a chance to win a $1,000 shopping spree through Oct. 31. In addition to entries received at sign-up events in October, shoppers who became AAFES "Buddies" in August and September are also in the running to take the shopping spree home.
Authorized shoppers who add themselves to the exchange's Buddy List can also register to win the "Sign-up Sweepstakes," by logging on to www.aafes.com and clicking on the "Local BX/PX buddy list" link.