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AAFES program ensures troops pay lowest possible price

DALLAS -- While a recent Army & Air Force Exchange Service survey found that the second most important customer service item for shoppers is price matching, AAFES' same survey found that only 52 percent had ever taken advantage of it at a BX/PX.

"While the exchange is committed to offering the best possible value, there may be times when a shopper finds a lower price elsewhere," said Chief Master Sgt. Jeffry Helm, AAFES' senior enlisted advisor. "'We'll Match It!' is simply a last line of defense in our ongoing effort to deliver the lowest price to troops and their Families."

Depending on the price of an item, matching prices at AAFES can be done with or without a competitor's ad:

- If a shopper spots a price difference of less than $10, they can simply notify the cashier and the price will be matched on the spot.
- For price discrepancies greater than $10, shoppers only need to bring in a current local competitor's ad to receive the reduced price.

In either scenario, the competitor's item must be identical to the item in the AAFES store.

"AAFES even offers a 14-day price guarantee on any item originally purchased from the BX/PX," Chief Helm said. "That means that if an item is sold at a lower price by AAFES, or any local competitor, AAFES will match that price up to two weeks after the sale."

Since AAFES does have a dual mission to provide quality merchandise and services at competitively low prices and generate earnings to supplement Morale, Welfare and Recreation programs, there are exceptions to the "We'll Match It!" program.

Except for the Exchange Catalog and, stores cannot accept challenges from any catalog or website. Other exclusions include bonus or free offers, clearance prices, closeout prices, special orders, service contracts, automotive labor/service, special order automotive parts, installation, delivery, or assembly services. Additional items include mail-in rebates, store coupons, double and triple coupon offers, flat percentage off items, and gasoline. This also includes items advertised as special offers or promotions, free-with-purchase offers, limited quantity offers, bundled promotions and special financing.