AAFES Offers $500 Shopping Sprees for a Song
Army & Air Force Exchange Service
/ Published August 07, 2008
The Army & Air Force Exchange Service (AAFES) is issuing a casting call for aspiring entertainers to perform a rap or jingle that could net them a $500 shopping spree and a chance to be heard on the BX/PX's worldwide television and radio networks.
Open to authorized shoppers 18 years or older, AAFES' rap/jingle contest is a chance for every member of the military community to show off their talents by writing and performing an original jingle or rap song, up to 30 seconds in length.
Submissions to the rap/jingle contest can be about any one of the following four themes:
* What AAFES means to the entrant
* The benefit AAFES provides military shoppers
* The savings found at BXs and PXs (information about the AAFES "value story" is online at http://www.aafes.com/docs/valuestory.htm
* What the AAFES "Community Connection" means to the military community (background on the "Community Connection" is available at http://www.aafes.com/Patriot_Family/home.asp
"Ultimately, twelve of the best entries will be incorporated into AAFES' marketing efforts throughout 2009," said AAFES' Chief Marketing Officer Mat Dromey. "Each of the twelve winners will receive a $500 AAFES shopping spree and stand an excellent chance of hearing their song next time they visit the BX or PX."
Entries will be accepted electronically (through www.aafes.com
) or by mail through Oct. 6. Submissions will be judged on style and creativity, suitability to be an AAFES official jingle, overall performance and the ability to tie-in with AAFES' "Community Connection" and "Value Story" themes. Complete details concerning the AAFES rap/jingle contest, including a selection of approved backing tracks, are available at http://www.aafes.com/Patriot_Family/rapjingle.asp